How To Achieve Beauty Without Cruelty 1

If your aim is to achieve true beauty you should move away from companies who actively use animal cruelty programmes to test their products. Instead, choose beauty brands who use kinder alternatives.


Many people across the world have woken up to the truth and this has caused an increasing demand for natural beauty products. In response, there has been a huge surge in vegan-friendly and cruelty-free beauty brands across the world. For example, Superdrug reveals sales of their own brand vegan products have rocketed by 414% since 2015.

According to The Vegan Society’s definition, and in lieu of a legal definition, a vegan beauty product means it has not been tested on animals and contains no animal ingredients or by-products
such as beeswax, honey or milk. Plus, the less commonly known glycerine, collagen, gelatine or retinol or colours such as cochineal red, which also comes from animal by products and sources. Not to be confused with the cruelty-free definition (featuring the leaping bunny logo), certifying products haven’t been tested on animals, but they may contain animal by-products or animal-derived ingredients.

This leads us to the question, is it possible to find a beauty product that is high quality that is completely effective? Today, we will give you the rundown of our highly acclaimed and popular range of cruelty-free and vegan-friendly beauty products that have been influenced by Brazil.

Biodegradable Cotton Buds

We are one of the very few companies who currently stock 100% biodegradable cotton buds with biodegradable packaging. This product has been made with a natural wooden stem with 100% cotton fiber tips. The fiber tips are firmly attached to the wooden stem to avoid slipping off while using it to clean your body and they are packaged in an attractive paper box with a jute cord.

We have provided some suggestions about how you can incorporate our biodegradable cotton buds into your lifestyle.

  • They can be used to apply make-up or medication, as well as a cleaning tool for hard to reach or parts of the body
  • A great way to use up all of your beauty product for those of you who are very conscious of product wastage. Simply place the biodegradable cotton bud inside of the beauty product container and wash it around to get all of the formulae from hard to reach spots
  • You can also get creative with the cotton buds by using them as a nail art brush for nail art or other types of art on the body.
biodegradable cotton buds
Image Credit: Amassuna

Wooden Nail Brush

We are proud to stock 100% dual-sided, natural wooden nail brushes. Using this type of brush frequently will instill a great sense of confidence with your nails as the frequent use of this product guarantees smooth and soft cuticles, as well as polished and clean nails. We understand this is a delicate part of the body, so the natural bristles are extremely fine to ensure the bristles are extra gentle. We recommend you use either toothpaste, lemon juice, vinegar, or even baking soda when you clean under the nails to maximise the white nail colour. The wooden nail brush acts as a three in one by softening your cuticles, cleaning the dirt underneath the nails, and polishing the nail exterior to achieve cruelty-free beauty in a truly effective way.

wooden nail brush
Image Credit: Amassuna

Natural Hair Loss Shampoo

Ever since the launch of Amassuna our natural hair loss range, specifically, the Renove shampoo has been a top seller. Customers come back to us time and time again as they love the fact the range has not been tested on animals and it is vegan-friendly. In addition to being cruelty-free the shampoo has been designed with key actives for fuller, healthier, and stronger hair and scalp. The key actives include Jaborandi, Rosemary and Red Algae Seaweed. These ingredients have been scientifically proven to help reduce hair loss to the barest minimum and protect the natural oils in the hair. This will help you to achieve hair growth if used frequently for at least six months.

shampoo for thinning hair
Image Credit: Amassuna

Vegan Friendly Facial Cleansing Pad

You will get more for your money as the vegan-friendly facial cleansing pad is a 2-in-1 tool for your daily facial regime. You can use this to cleanse the face effectively to get rid of dirt or make-up from the skin. You can also double this up as an exfoliator to remove dead skin cells and stimulate healthy blood circulation on the skin; thereby promoting healthier skin.

This natural facial cleansing pad will help to unclog the pores on your face to avoid any nasty breakouts, allow your skin to absorb moisture with more ease, and soften the skin to give a more supple look to your skin. For optimal results, it is best to use this product twice a week, using a moisturising cleansing wash then moisturising the skin once it is dry.

facial cleansing pad
Image Credit: Amassuna

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