Copyright 2018 © Amassuna, Ltd. All Rights Reserved


Your privacy is important to us. This privacy statement describes the online information practices which we Amassuna (“we”, “our”) employ in relating to the information which you, our customers, (“you”, “your”) provide when using the site (“Website”). By accessing and using the Website you are accepting and agreeing to the practices described in this Privacy Statement.


We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We do reserve the right to make changes to this Privacy Policy from time to time, so please check back periodically.

The Information We Collect
  1. We collect personally identifiable information relating to you including name, address, phone number, e-mail address, credit/ debit card information (“Personal Information”) in the following situations:
Access And Change To Personal Information
  1. Upon written request, Amassuna will use reasonable efforts to allow users to update or correct Personal Information previously submitted but only to the extent such activities will not compromise privacy or security interests. Also, upon a user’s written request, Amassuna will functionally delete the user and his or her Personal Information from the database where such information is stored; however, it may be impossible to delete a user’s entry without some residual information being retained because of the nature in which backups of data are maintained.
  2. By using our website (, and enabling cookies, you are allowing us to collect data on you. Under the GDPR, consumers are afforded particular rights in relation to their personal rights. In accordance with these rights, we have applied further transparency to ensure users are able to take advantage of these benefits

The individual rights afforded under the GDPR are as follows:

  1. Right to be informed:
    • You, the individual retain the right to be informed of the collection and use of your personal data.
  1. Right of access:
  • You, the individual retain the right to access your personal data. This request must be made verbally or in writing.
  1. Right to rectification:
  • You, the individual retain the right to have your data rectified should it be inaccurate, or completed if it is incomplete.
  1. Right to erasure:
  • You, the individual retain the right to have your personal data erased. This request must be made verbally or in writing, and is only applicable in certain circumstances.
  1. Right to restrict processing:
  • You, the individual retain the right to request that your personal data is restricted or suppressed.
  1. Right to data portability:
  • You, the individual retain the right to obtain and reuse your data for your own purposes through different services.
  1. Right to object:
  • You, the individual retain the right to object to the processing of your personal data. This is only applicable in certain circumstances.
  1. Rights related to automated decision making including profiling:
  • You, the individual retains the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
Information You Provide To Us

You will have the opportunity to provide us with Personal Information and Non Personal Information which we will collect directly from you as follows:

  1. For visitors via email hyperlink
  • For visitors who provide photographs, stories, testimonials or other feedback about our products or our Website, or provide us any other information via correspondence or otherwise (“Content”) directly via an email hyperlink on the Website, we collect your first and last name, email address and any Content included in the email. By submitting Content, you agree that Amassuna may use your Personal Information and such Content as permitted under this Privacy Policy, including reproducing the Content on the Website and in Amassuna’s marketing and advertising materials.


  1. For customers purchasing products
  • If you make purchases at our online store, we will collect and maintain your name, email address, mailing address, telephone number, purchased product information, payment data supported by our website such as debit or credit card number, order tracking number, referring URL, IP address and a password. If you purchase a gift certificate at our online store, we will also collect the name, email address, mailing address, and telephone number of the recipient. Before confirming your order, you will have the opportunity to review the order form and make changes and additions to the information it contains and these changes will automatically be kept for future use. If you cancel an order or do not complete an order, we may collect and use any email address or other information that you have entered as we would collect and use it if you had completed an order.


  1. Information Collected Through Technology
  • We or our third party service providers may collect information from visitors to the Website regarding the referring URL, your IP address, which browser you used to come to the Website, information regarding your domain server, the country, state and telephone area code where your server is located, your type of computer, timestamp data and the pages of the Website that you viewed during your visit. Some of this information is gathered through the following technologies:


  • In order to improve your user experience we may use cookies. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Generally, cookies work by assigning to your computer a unique number that has no meaning outside of the Website. Our cookies do not generally contain any personally identifying information. Most web browsers automatically accept cookies, but you can usually configure your browser to prevent this. Not accepting cookies may make certain features of the Website unavailable to you. We describe how we use “cookies” in Cookie Policy.

IP Address

  • You can visit many areas of the Website anonymously without the need to become a registered user. Even in such cases, we may collect IP addresses automatically. An IP address is a number that is automatically assigned to your computer whenever you begin service with an Internet Service Provider. Each time you access the Website and each time you request one of our pages, our server logs your IP address. Standing alone, your IP address is not necessarily personally identifiable.

Web Beacons

  • Amassuna may use a variety of other technical methods for tracking purposes, including web beacons. Web beacons are small pieces of data that are embedded in web pages and e-mails. We may use these technical methods in HTML e-mails that we send our users to determine whether they have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.

Information from other sources:

  • We receive information from third parties we use in providing services to you from time to time (including delivery and address information from our carriers and account and credit history information from credit companies and the sources we use to process payments.
How We Normally Use Information About You
  1. Specific examples of how we may use your information that we collect are as follows:

System Administration

  • We use your IP Address and other information discussed above in Section III for the purposes of system administration, to assist in diagnosing problems with our server, to monitor our system performance and the level of activity on the Website in general and about specific portions of our Website and how the traffic on our Website is apportioned and from where it may come, and to gather broad demographic information about our Website visitors and customers, so we can make it easier and more convenient for you to navigate and use the Website, and make our Website more useful and better targeted for you and our community in general.


  • We use Cookies and IP Addresses to provide features such as personalisation. We may also use cookies to assist us in delivering content specific to your interests, such as informing you of certain third party offerings.

Notices to Recipients Regarding Orders or other Requests

  • If you have made a purchase via the Website, we may use your Personal Information to send one or more emails regarding your order, including regarding customer service issues. We may also telephone you regarding fulfilment of your order.

Newsletters & Promotional Emails; Opt-Out Option

  • We may offer free electronic newsletters and promotional emails regarding upcoming products, promotions, events and/or services offered on the Website. We may use your Personal Information to send you newsletters and emails periodically listing current products, promotions, events and/or services, or other items available for purchase on our Website or from our marketing partners or sponsors. However, you have the choice to opt-out of receiving such newsletters and promotional emails for products and/or services offered on the Website by sending an email to us at sales@amassuna.comand/or following the instructions in our promotional email. Once we have processed your opt-out request, we will not send you promotional emails with respect to products and/or services offered by us through the Website unless you opt back in to receiving such communications directly.

Reproduction of Content

  • If you submit Content to Amassuna, you agree that Amassuna may use your Personal Information and such Content as permitted under this Privacy Policy, including reproducing the Content on the Website and in Amassuna’s marketing and advertising materials.

Contact Information

  • If you contact us by telephone, email or letter, we may keep a record of your contact information, correspondence or comments. If you report a problem with the Website, we may collect this information in a file specific to you. In addition, if you provide us feedback through the Website, by email or by calling us, we may ask for your name and email address in order to send you a reply. You may contact us at sales@amassuna.comto request the removal of this information from our database.
  • We only share your Personal Information with our other offices or authorised distributors where appropriate and with other entities only as described below. We ensure the parties with whom we share your Personal Information follow practices at least as protective as those described in this Privacy Statement.
  1. Agents
    • From time to time we employ other companies to perform functions on our behalf including fulfilling orders, delivering packages, sending customer communications, analysing data, processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
  2. Promotional offers
    •  If you have consented in advance we send you information on our promotional offers and those offered by other businesses. If you no longer want to receive such offers, please notify us by email
  3. Business transfers
    • In any transactions (e.g. buying or selling of stores or business units) Personal Information is generally one of the transferred assets
  4. Fraud / Credit Risk
    • Where necessary to prevent fraud or reduce credit risk we may exchange your Personal Information with other companies and organisations;
  5. With your consent
    • Other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share your information.
  6. We may transfer Personal Information which users in the European Union provide to us to other countries (including the United States), the data protection laws of which may differ from those of the European Union, and you expressly agree to such transfer.
Collection of Information by Third-Party Sites
  1. Our Website may contain links to other websites whose information practices may be different to ours. You should consult the privacy notices of those third party sites as we have no control over information that is submitted to, or collected by them.
  1. We may from time to time send you email or other communications regarding current promotions, specials and new additions to the Website. If you have supplied us with your telephone number(s) you may receive telephone calls from us with information or requests for information regarding an order you have placed. You may “opt out” or unsubscribe from our newsletters and non-transactional related emails and disclosures to third parties for promotional purposes by following the unsubscribe instructions in any email you receive from us or by sending an email to It will take a maximum of seven (7) days to remove your email from our email list from the day you email us to unsubscribe.
Safeguarding your Personal information
  1. We employ security measures to prevent unauthorised access to information that we collect online. We use a secure online order form for all purchases made via the Website. All data transmitted via this form (including credit card details) is encrypted so it transmitted securely. To verify this, when placing an order using the Website a padlock will appear in your browser. It is normally in the status bar, towards the right hand side, at the bottom of your browser window. You can double click this padlock to verify that the secure certificate has been issued to the Website. Our security is guaranteed by the certificate provider listed.
  2. Please note that email correspondence with us is in free format text and cannot be encrypted. Accordingly please do not send any sensitive information such as credit card details or passwords via email.
  1. Contact sales@amassuna.comto have the information on your account deleted, updated or corrected, subject to III; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Note that we may retain changed or deleted information for archival or other purposes.
Changes To Our Policy
  1. This Privacy Policy is effective with respect to any Personal Information collected on or after the effective date set forth below. Amassuna reserves the right to modify or supplement this Privacy Policy at any time. If we make any changes, we will update the Website and Privacy Policy to include such change and notice thereof.  Should substantial changes be required by law, we will give you notice via the email you last provided to obtain your consent. Your continued use of the Website once the revised Privacy Policy has been posted on the Website affirms your agreement to such changes.
Children, Parental Consent Policy
  1. The Children’s Online Privacy Protection Act imposes certain requirements on websites directed toward children under 13 that collect information on those children, or on websites that know they are collecting Personal Information from children under the age of 13. We want to let you know that it currently is our policy not to collect Personal Information from any person under 13 because children are not permitted to use the Website or services on the Website, and we request that children under the age of 13 not submit any Personal Information to us via the Website. As one measure to ensure that we do not gather Personal Information from children, we require that all individuals provide a valid credit card number before completing a purchase order. If we learn that we have inadvertently gathered Personal Information from children under 13, we will attempt to notify such child’s parent or guardian and erase such information from our records, unless the child’s parent or guardian consents to our maintaining such information.
Revisions to this Privacy Statement
  1. We reserve the right to revise this Privacy Statement or any part of it from time to time. Please review the Privacy Statement periodically for changes. Unless stated otherwise, our current Privacy Statement applies from time to time to all information that we have about you.
How to Contact us
  1. If you have any questions or concerns about this Privacy Statement or how we use your Personal Information you may contact us by email at If at any time you decide that you no longer wish us to hold or use any of your Personal Information or wish to change the use to which your Personal Information can be put, please let us know by emailing us at
Control of Your Information
  1. Information which you provide to us or we gather from the Website is controlled primarily by: Amassuna, Registered in England: 09406158, Registered office: 62, Beddington Road, Orpington, Kent, BR5 2TF


A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

When you visit our Website we send you a cookie.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website or the cookies contained on that site. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Uses of the Cookies

To enable the personalisation features on our Website (which give you the ability to recall recently viewed pages and see information which you have input on line).

To compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website. We cannot identify you personally in this way.

Disabling / Enabling Cookies

You can accept or decline “cookies” by modifying the setting in your browser. Please note that if you disable “cookies” you may not be able to use all the features of our Website.

List of cookies we collect

The table below lists the cookies we collect and what information they store.


Cookie Name Cookie Description
FORM_KEY Stores randomly generated key used to prevent

forged requests.

PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and

viewing history, if you have asked for this.

STF Information on products you have emailed to


STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use


MAGE-CACHE-SESSID Facilitates caching of content on the browser to

make pages load faster.

MAGE-CACHE-STORAGE Facilitates caching of content on the browser to

make pages load faster.

MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to

make pages load faster.

MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to

make pages load faster.

SECTION-DATA-IDS Facilitates caching of content on the browser to

make pages load faster.

PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to

make pages load faster.

X-MAGENTO-VARY Facilitates caching of content on the server to

make pages load faster.

MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other


MAGE-TRANSLATION-STORAGE Facilitates translation of content to other


_dc_gtm_UA-21767516-1 Facilitates usage of Google

Tag Manager.

__cfduid Facilitates the usage of

our Cloudflare DNS system to speed up the website loading.


(3 cookies)

Facilitates our ability to

take payment through Paypal.


Analytics (3 cookies)

Facilitates our ability to

use Google Analytics to anonymously understand the shopping experience.


(3 cookies)

Facilitates targeted



(3 cookies)

Facilitates targeted


(14 cookies)

Facilitates targeted


(1 cookie)

Facilitates targeted


(4 cookies)

Facilitates targeted

marketing Facilitates our ability to

monitor usage of video media on our website, advanced video features, and

targeted advertising

Privacy and Cookie Policy 1